NADA advertising just launched A-i-R.com. In December of 2008, Addiction Intervention Resources, in St. Paul, hired NADA advertising to be their agency of record.

Our initial project was to decide if, based on the direction of their growing company, they needed a name change and brand redesign.

After much partner and consumer testing, NADA advertising dove into a renaming of their company, ending on AiR: Assistance in Recovery. The new name better represented their growing services beyond interventions. We spend the next couple of months rebranding their company, creating new corporate brochures as well as developing and launching their new website www.a-i-r.com.

Our focus for the new site was to take pages and pages and pages of information on all of their services from drug and alcohol intervention for family, employers and professionals to recovery management services such as their new Recovery Assistance Program (RAP), and make it easy and accessible for site visitors to easily find the information they’re looking for.

The new site features:

  • Complete content management system
  • Floating navigation
  • Javascript home slideshow
  • Contact forms
  • API Google maps
  • News & blog features
  • “Share this post” ability on news & blogs
  • Videos
  • News and Blog feeds on every page
  • Facebook & YouTube social marketing

Check out the new site and let us know what you think!

If you interested in site like this for your company, contact us today to start the discussion.