Cookies that don’t taste good, but are good for business

Everyone who’s ever been on the internet has seen the warning “this website requires you to enable cookies.” And they’re not talking about freshly baked Grandma Jane’s cookies.

Many of our clients are looking for new, smarter ways to communicate with their target audience without buying mass ad campaigns on major websites. Our partnership with the leader in ad server technology allows them to launch a local or national campaign on just about any budget.

Using “cookies,” our online marketing technology puts a piece of data on the computer of the visitor when they visit your website and tracks them as they continue to surf the web. The smart cookies use those cookies to “retarget” those visitors in a few days depending on what they did or didn’t do on your website.

How remarketing (retargeting) advertising works:

  • Stefanie visits CompanyX.com’s website on Monday, spends 15 minutes on the site and buys 3 items, spending $110.
  • Molly visits CompanyX.com’s website on Monday, spends 10 minutes on the site but never makes a purchase.
  • On Friday, Stefanie is visiting People.com and sees an for Free Shipping for the month of August at CompanyX.com (to get her back to the site to buy more).
  • On Friday, Molly is visiting NYTimes.com and sees an ad with a coupon for 20% off for CompanyX.com (so maybe she will go back and purchase something… this time).

A non-shopping cart site’s use of remarketing example is:

  • Jim visits www.a-i-r.com and is learning about interventions for his son but doesn’t complete a “lead form.”
  • Andrew visits www.a-i-r.com to learn about interventions for his wife and does complete a “lead form.”
  • One week later Jim is on CNN.com and sees an ad for AiR’s Intervention services.
  • Two weeks later Andrew is on NBC.com and sees an ad for AiR’s Recovery Assistance Program, a program that once someone has entered treatment, this program offers additional support in their recovery.

There are endless ways of using this remarketing ad server technology dependent on what your business is, what your website’s goal is, and who your target audience is. No matter what your business is, chances are, you can increase leads, make more sales, or generate brand awareness with this technology.

Contact NADA advertising today to learn about ad server technology that uses cookies to make your online marketing dollars more effective and work harder.