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Our St. Paul and Laguna Beach NADA advertising offices are celebrating three years of going green and being more environmentally friendly. full scoop

Join our newsletter mailing list for a chance to win free tickets to Rogers and Hammerstein's South Pacific playing at Orway Main Hall in St. Paul, MN on May 4th. Click here to sign up now for your chance to win About the show: Winner of seven 2008 Tony® Awards including Best Musical Revival, Lincoln Center Theater, in association with Bob Boyett and NETworks Productions, presents a new production of Richard Rodgers & Oscar Hammerstein's prize-winning musical classic South Pacific, directed by Bartlett Sher. Considered by many the finest musical ever written, the "South Pacific" score includes such musical theater classics as "Some Enchanted Evening," "Younger Than Springtime," "Bali Ha'i," "There is Nothin' Like A Dame" and "A Wonderful Guy." click here to purchase tickets

Jenny's Light will begin an awareness and fundraising campaign with Go Home Gorgeous™, the Twin Cities' only in-hospital Postpartum Wellness service. Dear Jenny's Light Supporters, It is my pleasure to announce that as of January 1, 2010, Jenny's Light will begin an awareness and fundrasing campaign with Go Home Gorgeous™, the Twin Cities' only in-hospital Postpartum Wellness service. www.gohomegorgeous.com By working together, Jenny's Light and Go Home Gorgeous™ can truly be a force of wellness and empowerment for new parents everywhere. Promoting web traffic on the Jenny's Light website will increase awareness of this potentially deadly disorder as well as advance the fundraising efforts that allow Jenny’s Light to continue it’s good works and outreach. Go Home Gorgeous™ is the exclusive provider of Postnatal Body Therapy™ the only in-hospital wellness service in the country designed to help rest, restore and empower a new mother following delivery. This is the first step towards the self-care and self-awareness that is so critical to the health and happiness of a new family. Unsolicited feedback from labor and delivery nurses includes comments that new mothers who go home gorgeous sleep better, buzz less and request less medication. They have also reported an increase in attentiveness from new mothers regarding their discharge instructions. They are caring for themselves better. Beginning February 1, 2010 Go Home Gorgeous™ will be servicing the following hospitals in and around the Minneapolis/St. Paul Metro Area:

• Estimated 2010 Births
• Fairview Southdale 4,300
• Fairview Ridges 3,650
• Methodist Hospital 4,400
• St. Francis 2,800
• St. Johns 3,800
• St. Joes 4,000
• Woodwinds 2,900
• North Memorial Robinsdale 3,700
• North Memorial Maple Grove 2,000

The Go Home Gorgeous brochure will be sent out to every expecting parent in the 20 week welcome package, and the 36 week postpartum information package. These are mailed out from the hospital and will be received by an estimated 31,550 new parents twice during their pregnancy. Our brochures are also in the waiting rooms of many OBGYN clinics as well as many boutiques and retailers throughout the the Twin Cities Metro Area. To further co-brand our postpartum wellness efforts, there will be an additional Jenny’s Light donation opportunity to Go Home Gorgeous' clients with the option to roll a $10 savings coupon directly into a $10 donation to Jenny's Light. They will also include postpartum depression information and prevention with the Jenny's Light logo and website on their brochure that will be seen a minimum of 63,100 times in 2010. In exchange for this exposure and donation support, Jenny's Light is funding the printing cost of these brochures and coupons. Estimated cost on printing 70,000 pieces is $5,200. Even if only 2% of expecting parents chose to roll on their savings this could mean $6,300 in donations to Jenny’s Light. The additional outreach and ability to promote Jenny's Light events and fundraising efforts will also be enhanced by this exposure. We would like to thank Rachel Swardson (Founder and CEO of Go Home Gorgeous™) for this wonderful opportunity. Please help us raise the funds needed to support this outreach by donating to Jenny's Light today. Remember that all donations through December 31st are tax-deductable for 2009 where applicable by law. Also, if you are interested in helping to bring Go Home Gorgeous™ to your area or becoming an investor, please contact them directly at development@gohomegorgeous.com. Thank you for your continued support. Randy Gibbs Executive Director Jenny's Light

With a new year, a new decade, and an ever changing economy, we are excited to have new clients with new challenges. Our team of designers and website developers in both our Minneapolis / St. Paul and Laguna Beach offices were fortunate to work on many new clients in 2009. We designed, developed and launched over 25 new sites this year, many new brands, brochures and ad campaigns, as well as instituted social media into many of our client's marketing strategy to have our best year yet. When Daniel and I founded NADA advertising on November 2, 2004, we did so with the notion that we wanted to offer awe-inspiring designs and brands through print and web for all sizes of clients - no client would be too big or too small. Within the first five years, we have done just that. From working with individual brands like Brad Palecek, Realtor to world wide phenomenons like Andrew Zimmern of the Travel Channel, CNBC and more, we are truly grateful for each and every client that has allowed us to help build their company while building ours. We have learned a great deal, continually added new services, adjusted to our clients' needs, and most importantly - gain them success in growing their businesses. We wish you a successful 2010 and hope to work with you and your business in the coming year.

We received the nicest note today from one of our most recent site launches, www.truetastes.com. "I just wanted to drop by and thank you again for the WONDERFUL website. We have received so many compliments from our cafe customers and future clients!! I would also like to thank you for being flexible with us and our business through the entire process. There isn't anyone we would rather have help us but NADA!! We will HIGHLY RECOMMEND you to anyone who needs a website. Your constant attention to detail and communication with me was out of this world :-) So our hats off to you and the NADA TEAM, we really can't THANK YOU enough. We look forward to our friendship into 2010. Thank You, Katie and Jeff Conlin Anita’s Cafe & Catering and True Tastes Event Catering" Chef Jeff and his all-star creative team brings worldy flavors to the Twin Cities. True Tastes Event Catering in St. Paul, MN focuses on offering the best for Corporate & Community Events, Weddings, Fundraising Dinners and Special Banquets in just about any venue. Anita’s Cafe & Catering in downtown St. Paul, in MN’s historical Landmark Center offers downtowners a unique breakfast and lunch experience. Whether you’re eating in or ordering out, Anita’s unique menu offerings and daily specials are sure to please everyone.

This past week, our team is very excited to have launched two new sites for two great new clients: Severin Fims and Sunrise Beach Villas. Thanks to our great partnerships with these two companies, they have already received praises on the new sites and we look forward to seeing traffic growth and interest to their sites over the next few months. Although we are Minneapolis/St. Paul Web design and Laguna Beach Web design agency, it is clear that with our clients in Wisconsin, New York and Bahamas, we are able to service anywhere in the world through our Went Green initiative and Virtual Meeting Room. About them:

Severin Fims

Since their founding in 2006, Severin Fims has become the foremost studio dedicated to rescuing, restoring and releasing the most controversial and provocative features from around the world. With offices in Los Angeles, London and New York, the company’s international successes in DVD and niche theatrical of films from Oscar nominees and cult icons alike has garnered applause in The Hollywood Reporter, The New York Times and The Onion AV Club, and led BlogCritics.org to proclaim, “Severin Fims are well on their way to becoming the greatest indie label of all time.”

Sunrise Beach Villas

Sunrise Beach Villa’s guests travel to paradise to escape the hustle and bustle of back home. Our resort’s tranquil setting makes the perfect retreat to relax poolside, stroll along the beach, and make memories with your friends and family. Located just across the bridge from Nassau, Bahamas on beautiful Paradise Island, you’re sure to fall in love with our heavenly one, two, three, four or five bedroom villas on Cabbage Beach.

Celebrating 5 years of a new business is a pretty great feeling. Looking back at the beginning of "will we make it?" and "are we really doing this?" seem like so long ago... and at the same time... feels like just yesterday. full scoop

A great article just came out on FindLaw.com's professional site discussing branding in a down market. full scoop

Cookies that don't taste good, but are good for business Everyone who's ever been on the internet has seen the warning "this website requires you to enable cookies." And they're not talking about freshly baked Grandma Jane's cookies. Many of our clients are looking for new, smarter ways to communicate with their target audience without buying mass ad campaigns on major websites. Our partnership with the leader in ad server technology allows them to launch a local or national campaign on just about any budget. Using "cookies," our online marketing technology puts a piece of data on the computer of the visitor when they visit your website and tracks them as they continue to surf the web. The smart cookies use those cookies to "retarget" those visitors in a few days depending on what they did or didn't do on your website. How remarketing (retargeting) advertising works:

• Stefanie visits CompanyX.com's website on Monday, spends 15 minutes on the site and buys 3 items, spending $110.
• Molly visits CompanyX.com's website on Monday, spends 10 minutes on the site but never makes a purchase.
• On Friday, Stefanie is visiting People.com and sees an for Free Shipping for the month of August at CompanyX.com (to get her back to the site to buy more).
• On Friday, Molly is visiting NYTimes.com and sees an ad with a coupon for 20% off for CompanyX.com (so maybe she will go back and purchase something... this time).

A non-shopping cart site's use of remarketing example is:

• Jim visits www.a-i-r.com and is learning about interventions for his son but doesn't complete a "lead form."
• Andrew visits www.a-i-r.com to learn about interventions for his wife and does complete a "lead form."
• One week later Jim is on CNN.com and sees an ad for AiR's Intervention services.
• Two weeks later Andrew is on NBC.com and sees an ad for AiR's Recovery Assistance Program, a program that once someone has entered treatment, this program offers additional support in their recovery.

There are endless ways of using this remarketing ad server technology dependent on what your business is, what your website's goal is, and who your target audience is. No matter what your business is, chances are, you can increase leads, make more sales, or generate brand awareness with this technology. Contact NADA advertising today to learn about ad server technology that uses cookies to make your online marketing dollars more effective and work harder.