If you haven’t heard it before, these are tough times with our economy and the housing market is feeling that stress. As with anyone, I’m sure you don’t want to be reminded that if you’re selling your house, or if your job is to selling houses, that it maybe difficult to move the property. If there’s one good thing the current economy has taught us, it’s that we’ve got to be creative in how we make, control, and keep our income. Realtors have taken these life lessons and are rolling with them, forcing them to be creative in how they attract prospective buyers. One of those creative attractions is smart advertising and here are a few secrets that will help anyone move their property.

1. Print Media
Now I know what you’re thinking, “It’s dated” or “People will just throw them away.” If you’re like me, on a nice walk it’s enjoyable to have something to peruse or inquire about. Print Media, flyers, and direct mailers are inexpensive ways of promoting a property and plant an idea or a referral into a potential customer’s subconscious and they may recall your services and the property for future business. And with Direct Mail, we can help you target a direct demographic to reach the right audience.

2. Website
There seems to be no limit on how far someone’s influence can reach on the Internet and with that prospect Electronic Media can have countless advantages. Having a quickly installed and fresh looking website for a specific property is a professional and enticing way to attract buyers. It appears official with images and information being more in-depth and dedicated to one property.

3. Social Marketing
Word of mouth has and will always be the best form of promotion, so why not take advantage of the fastest and most popular way of staying up-to-date and communicating? Social Media (Facebook, Twitter, Yelp, etc) is a fast and infectious way of getting your property information and knowledge out to potential buyers. Through Social Media we are allowed to see what our friends may be reading or interested in, this ability makes your promotion go further and reach more.

4. Outdoor & Indoor Advertising
Any form of outdoor and indoor surface has potential to carry a message and attract a buyer. Whether the surface is inside or outside, vertical or horizontal, digital or print, anywhere consumers gather has potential to attract. Don’t forget the power of traditional advertisements (Billboards, signs, benches, etc), they withstand years of fads and for good reason: they work. And with bus bench advertising, you’ll quickly realize, it’s not always bad to have someone sitting on your face.

5. Promotional Advertising Gifts
Let’s be honest, we all love free stuff! Anything you can put your brand or message on has potential to reach numerous individuals. Bags, calendars, baseball caps, pens, or anything that seems miniscule and mundane can often remind us of a sufficient good or service. In today’s market, however, consumers want something they can use and not just throw away. A popular gift that people enjoy is a fairly high-quality drinking tumbler. People like to drink water at work; it’s always with them, and others will see the tumbler with your brand.

Remember to be creative and think outside the box. Advertising does not have to be expensive to attract your audience, it has to be smart. So put yourself in your customer’s shoes and think of how you can be attracted.

Call us today and we will be happy to walk through marketing opportunities that will best fit your needs, budget and audience.