You’ve thought long and hard about it and you’ve come to the realization that your business needs advertising help. This is a great observation. Even in today’s technologically and socially advanced society, many individuals still do not believe in the benefits of advertising. You’reconfident in your decision, but now the most important choice has yet to be made: who do you choose for your advertising?
Gone are the days of a handful of top tier firms controlling the advertising world and monopolizing their services. An advertising agency no longer reflects a scene from the television series Mad Men. There are no seedy meetings in dark-martini bars or smoke-filled, male dominated boardrooms. Advertising agencies are now infused with a young and creative mind-frame without the stuffiness and strict feel of a corporate entity.
Many small businesses just out of the entrepreneurial gate rely on their own abilities and knowledge, but when the necessity to do one’s job overshadows the duties of advertising, it’s time for outside help. Advertising agencies specialize, excel and enjoy the world of promoting your business. Let someone else take the reins and steer your business into prosperity, but who’s reliable hands do you turn them over to?
- Ask and Research: Inquire fellow business owners about whom they use and how their experience has been thus far. Do your homework and research online. Visit ad agency’s websites and pay attention to their clients and what they offer.
- Bigger isn’t always better: If your business is made up of only a handful of employees and isn’t bringing in the multi-millions of dollars, a larger firm may not be your best fit. They are often more costly and your hard-earned money may not stretch as far. Smaller firms have the advantage of being able to cater to your business and demands usually with immediate results.
- Do they have the vibe: With your business, what kind of agency are you looking to work with? Remember, an agency does not strictly work for you, they work with you. You both are working to make your efforts a success and it’s in this relationship that you work with someone you should feel comfortable with. Do you want someone you can chit-chat with and have a productive and fun time, or do you want someone that is very stringent with a military mindset? Whatever your preference, never settle just because of their name.
- What do they have to offer you: When you meet or call with agencies, have a list of your requirements and what you are looking for. Do they have accomplished examples of their services and duties. Many businesses don’t want to go to one place for printing, one for branding and another for website and mobile design. It’s simple and more effective to have all your requirements and services under one roof. Another advantage to this, is during negotiations a deal could be struck for the bundling of services.
- Where you at: Sometimes the right agency maybe in your back yard or over your computer. Time is a precious commodity and if you are comfortable and confident with using a virtual agency to discuss your business’s advertising, then it can have numerous advantages. One doesn’t have to constantly set up meetings and drive to a specified location. If this is the route you choose, meet with the team at least a couple times to get a sense and feel about their work ethic, be sure they have a reliable platform to see visuals of your advertisements and experience their communication through email and phone.
Like most industries, advertising has changed drastically since Mad Men. With so many options and variables, advertising remains an important step in the growth of many small businesses and companies. Advertising is an investment so be confident in finding an agency that will not only nurture your investment, but also your business. Contact NADA advertising today for your business’s advertising needs. Ask us about our history, services or who we are in order for you to make an informed and confident decision.
The technology world is an ever evolving environment where one should not be concerned about what is “in”, but rather what will be “in”. Before you know there is a new trend in the market when it comes to web designing. In earlier design concepts, the trend was to focus on media capabilities, allowing owners and programers to incorporate images, music and video, but now the trends are all about usability, stylish looks that are sophisticatedly and beautifully designed interfaces designed.
Here are a few trends that are looking to be huge driving force in 2013. Make it a priority to keep these in mind when working on your next website design, or maybe choose one or two trends to be included in a minor website update.
- Responsive Website Design: Your website is no longer viewed from the traditional station of a desktop or laptop. Now the more frequent platform to view your website is mobile and often on the go. From tablets to smartphones, each device will vary in screen size and other proportions. The reason responsive website design will be huge in 2013 is because designers cannot create a new design for a single individual website, they have to focus on where that website will be viewed and respond with a design that complements that device. A single well-designed responsive website will be adaptable between desktop, tablet and mobile website providing the widest range of access to your users.
- Huge Buttons: Since touch screens are becoming the norm with every passing day, large buttons will be tapped everywhere. Large buttons were used for an aesthetic purpose, but in 2013 they will serve as a necessity. Users want their interactivity to be simple and as easy as possible. A large button showcases where the next step takes you or where to submit and send without any confusion.
- Brand Identity then site functionality: Branding is everything and for website design that means that the latest trends are not always the best for your brand. One should never include a new trend for the basic reason of remaining relative. Focus should be narrowed on features, design and inclusions that will compliment the brand itself or enhance the beauty of it. It is important for you as a business owner to have a website design that represents your brand’s image, target market and goals.
As 2013 starts to creep its head around the corner, these few trends will make your technology competitive in a constantly evolving world. The team at NADA advertising is always here to help you with 2013 advertising plans, marketing strategies and questions about specific trends. Contact us today and 2013 won’t know what hit it.
This time of year is full of shopping, Holiday cheer or sometimes planning for 2013. After all, it’s here before you know it and soon enough you’ll be forced to plan your business’s 2013 marketing and advertising budget. But where do you put all your resources? One wants to make their money stretch and garner the best results from the least amount of exertion possible.
One of the easiest and most obvious methods of planning your 2013 budget is looking at 2012 and what worked and what didn’t. Discuss with your team about what campaigns, technology advancements and areas of emphasis were successful. Don’t stick to the same plan and simply rehash your strategy, spice it up. Add to it and build upon it with new inclusions, features and incentives.
This budget season sharpen your pencil with these budget tips:
- Website Design: When the words “website design” are whispered, they initially send a shiver down the neck of people with power, but website design doesn’t have to. It can be a fun process and the opportunity to accomplish goals and improvements that had been lingering. A complete website design does not mean one has to throw out their old design. A simple website design update is a good way to be conscious of a budget and to provide a facelift to your technology platform that can always be flexible for future updates. Don’t forget to be aware of a mobile sector. Mobile is becoming one of the fastest growing platforms out there and any company would remiss in excluding this from their marketing strategy.
- Print Media and Campaigns: Print will never die and it’s possibilities are much more contagious than one would think. A beautifully designed brochure or an awe-inspiring banner or poster captures attention and makes viewers interested. Print is relatively inexpensive compared to other marketing campaigns and promotions can provide quantifiable results.
- Search Engine Optimization (SEO): It’s always beneficial to set aside a bit of your budget for making your business accessible and noticed by your potentially new customers. Search Engine Optimization is a way of increasing your ranking on search engine sites, thus making your business relative to viewers. Making your presence known on search engines increases customer interaction and improves the chances of them becoming your new customer.
Wherever your budget needs lie, remember that advertising goes a long way for your business’s health and improvement. The team at NADA advertising can help you with whatever budget and its restrictions, to help you get the most from what you have. Contact us today, because 2013 will be here before you know it!