NADA advertising Web design and advertising agency

SEO or SE-OH-NO!

Daniel Williams-Goldberg — Fri, 22 Jan 2010 19:42:11 +0000

Everyone wants to be found and be numero uno on the google hot list but how do you get there? That’s the 100 million dollar question. Well there are many ways but for NADA there are 2 main sides. One is organic and one is paid. Both are important but can be done without the other. We have continually improved our SEO skills so our clients can be found. Some locally some nationally and that translates into hits which translates into sales. Besides the basics of meta-tags, content, links and cross linking, titling, NADA has partnered with an amazing company that offers google ad-words on steroids by utilizing software they developed that delivers your ad to the top of heap and has the stats to prove it by implementing a specific number and email tracking system. We also offer Facebook advertising and remarketing. It’s where it’s at! To find out more give us a call and see what new monthly SEO packages we have to offer!

651.229.0085 or nada@nadaadvertising.com

Sunrise Beach Villas sees 33% increase in traffic with new site

Nathan Nerland — Thu, 21 Jan 2010 14:23:12 +0000

Within just two months of NADA advertising launching the new Sunrise Beach Villas website, they have noticed a 33% increase in traffic.

NADA advertising was hired in fall of 2009 to take Sunrise Beach Villa’s website to a whole new level with SEO in mind. NADA’s creative team created a user-friendly navigation, more intriguing home page to showcase their resort in the Bahamas, and did all of this with organic search engine optimization top of mind.

Sunrise Beach Villa’s guests travel to paradise to escape the hustle and bustle of their home lives. Sunrise Beach Villa’s tranquil setting makes the perfect retreat to relax poolside, stroll along the beach, and make memories with your friends and family. They are located just across the bridge from Nassau, Bahamas on beautiful Paradise Island, and you’re sure to fall in love with their heavenly one, two, three, four or five bedroom villas on Cabbage Beach.

Within just two months of the site launching, Sunrise Beach Villas has noticed a 33% increase in traffic, and the increase coming from organic searches. NADA advertising’s web development and SEO process is streamlined and geared towards executing with accuracy, efficiency and quality while always keeping the timeline and budget in mind.

What is SEO? It’s a good question to ask: How can I increase the Google ranking for my business? To get a good ranking on Google, or any major search engine, you have to make sure your Web site is “search-engine optimized.” Search engine optimization (SEO) just means your site is as accessible as possible to the search engines to improve the chances that they will serve it up when your potential customers type in specific search terms. The more easily search engines find your site, the higher up it appears on their results pages and the more customers find you!

We offer cost-effective monthly plans to fit your budget.

NADA also now has access to the NEWEST technology in online paid keyword advertising. We have discovered a NEW online tool that gets you solid, real results that are all trackable through your own online admin panel. Being Google’s and Yahoos’ biggest partner and having proprietary technology that has been created by one of the key developers from Apple, makes this an indispensable tool in your online marketing arsenal.

Give us a call at 651.229.0084 or send us an email and see how NADA advertising can get your business up front and center!

Our client, “Jenny’s Light” is making a huge difference for new Moms

Nathan Nerland — Thu, 21 Jan 2010 14:08:33 +0000

Jenny’s Light will begin an awareness and fundraising campaign with Go Home Gorgeous™, the Twin Cities’ only in-hospital Postpartum Wellness service.

Dear Jenny’s Light Supporters,

It is my pleasure to announce that as of January 1, 2010, Jenny’s Light will begin an awareness and fundrasing campaign with Go Home Gorgeous™, the Twin Cities’ only in-hospital Postpartum Wellness service.

www.gohomegorgeous.com

By working together, Jenny’s Light and Go Home Gorgeous™ can truly be a force of wellness and empowerment for new parents everywhere. Promoting web traffic on the Jenny’s Light website will increase awareness of this potentially deadly disorder as well as advance the fundraising efforts that allow Jenny’s Light to continue it’s good works and outreach.

Go Home Gorgeous™ is the exclusive provider of Postnatal Body Therapy™ the only in-hospital wellness service in the country designed to help rest, restore and empower a new mother following delivery. This is the first step towards the self-care and self-awareness that is so critical to the health and happiness of a new family. Unsolicited feedback from labor and delivery nurses includes comments that new mothers who go home gorgeous sleep better, buzz less and request less medication. They have also reported an increase in attentiveness from new mothers regarding their discharge instructions. They are caring for themselves better.

Beginning February 1, 2010 Go Home Gorgeous™ will be servicing the following hospitals in and around the Minneapolis/St. Paul Metro Area:

Estimated 2010 Births
Fairview Southdale 4,300
Fairview Ridges 3,650
Methodist Hospital 4,400
St. Francis 2,800
St. Johns 3,800
St. Joes 4,000
Woodwinds 2,900
North Memorial Robinsdale 3,700
North Memorial Maple Grove 2,000

The Go Home Gorgeous brochure will be sent out to every expecting parent in the 20 week welcome package, and the 36 week postpartum information package. These are mailed out from the hospital and will be received by an estimated 31,550 new parents twice during their pregnancy. Our brochures are also in the waiting rooms of many OBGYN clinics as well as many boutiques and retailers throughout the the Twin Cities Metro Area.

To further co-brand our postpartum wellness efforts, there will be an additional Jenny’s Light donation opportunity to Go Home Gorgeous’ clients with the option to roll a $10 savings coupon directly into a $10 donation to Jenny’s Light. They will also include postpartum depression information and prevention with the Jenny’s Light logo and website on their brochure that will be seen a minimum of 63,100 times in 2010.

In exchange for this exposure and donation support, Jenny’s Light is funding the printing cost of these brochures and coupons. Estimated cost on printing 70,000 pieces is $5,200.

Even if only 2% of expecting parents chose to roll on their savings this could mean $6,300 in donations to Jenny’s Light. The additional outreach and ability to promote Jenny’s Light events and fundraising efforts will also be enhanced by this exposure.

We would like to thank Rachel Swardson (Founder and CEO of Go Home Gorgeous™) for this wonderful opportunity.

Please help us raise the funds needed to support this outreach by donating to Jenny’s Light today. Remember that all donations through December 31st are tax-deductable for 2009 where applicable by law.

Also, if you are interested in helping to bring Go Home Gorgeous™ to your area or becoming an investor, please contact them directly at development@gohomegorgeous.com.

Thank you for your continued support.

Randy Gibbs
Executive Director
Jenny’s Light

Happy New Year

Nathan Nerland — Fri, 01 Jan 2010 18:09:49 +0000

With a new year, a new decade, and an ever changing economy, we are excited to have new clients with new challenges. Our team of designers and website developers in both our Minneapolis / St. Paul and Laguna Beach offices were fortunate to work on many new clients in 2009. We designed, developed and launched over 25 new sites this year, many new brands, brochures and ad campaigns, as well as instituted social media into many of our client’s marketing strategy to have our best year yet.

When Daniel and I founded NADA advertising on November 2, 2004, we did so with the notion that we wanted to offer awe-inspiring designs and brands through print and web for all sizes of clients – no client would be too big or too small. Within the first five years, we have done just that. From working with individual brands like Brad Palecek, Realtor to world wide phenomenons like Andrew Zimmern of the Travel Channel, CNBC and more, we are truly grateful for each and every client that has allowed us to help build their company while building ours.

We have learned a great deal, continually added new services, adjusted to our clients’ needs, and most importantly – gain them success in growing their businesses.

We wish you a successful 2010 and hope to work with you and your business in the coming year.

True Tastes Event Catering sings our praises

Nathan Nerland — Thu, 17 Dec 2009 17:36:21 +0000

We received the nicest note today from one of our most recent site launches, www.truetastes.com.

“I just wanted to drop by and thank you again for the WONDERFUL website. We have received so many compliments from our cafe customers and future clients!! I would also like to thank you for being flexible with us and our business through the entire process. There isn’t anyone we would rather have help us but NADA!! We will HIGHLY RECOMMEND you to anyone who needs a website. Your constant attention to detail and communication with me was out of this world So our hats off to you and the NADA TEAM, we really can’t THANK YOU enough. We look forward to our friendship into 2010.

Thank You,
Katie and Jeff Conlin
Anita’s Cafe & Catering and True Tastes Event Catering”
Chef Jeff and his all-star creative team brings worldy flavors to the Twin Cities. True Tastes Event Catering in St. Paul, MN focuses on offering the best for Corporate & Community Events, Weddings, Fundraising Dinners and Special Banquets in just about any venue. Anita’s Cafe & Catering in downtown St. Paul, in MN’s historical Landmark Center offers downtowners a unique breakfast and lunch experience. Whether you’re eating in or ordering out, Anita’s unique menu offerings and daily specials are sure to please everyone.

Proud to launch Severin Films & Sunrise Beach Villas

Nathan Nerland — Thu, 10 Dec 2009 16:57:02 +0000

This past week, our team is very excited to have launched two new sites for two great new clients: Severin Fims and Sunrise Beach Villas.

Thanks to our great partnerships with these two companies, they have already received praises on the new sites and we look forward to seeing traffic growth and interest to their sites over the next few months. Although we are Minneapolis/St. Paul Web design and Laguna Beach Web design agency, it is clear that with our clients in Wisconsin, New York and Bahamas, we are able to service anywhere in the world through our Went Green initiative and Virtual Meeting Room.

About them:

Severin Fims

Since their founding in 2006, Severin Fims has become the foremost studio dedicated to rescuing, restoring and releasing the most controversial and provocative features from around the world. With offices in Los Angeles, London and New York, the company’s international successes in DVD and niche theatrical of films from Oscar nominees and cult icons alike has garnered applause in The Hollywood Reporter, The New York Times and The Onion AV Club, and led BlogCritics.org to proclaim, “Severin Fims are well on their way to becoming the greatest indie label of all time.”

Sunrise Beach Villas

Sunrise Beach Villa’s guests travel to paradise to escape the hustle and bustle of back home. Our resort’s tranquil setting makes the perfect retreat to relax poolside, stroll along the beach, and make memories with your friends and family. Located just across the bridge from Nassau, Bahamas on beautiful Paradise Island, you’re sure to fall in love with our heavenly one, two, three, four or five bedroom villas on Cabbage Beach.

HAPPY 5 YEAR ANNIVERSARY YALL! to NADA.

Daniel Williams-Goldberg — Mon, 02 Nov 2009 15:09:06 +0000

I just can’t believe we have made it to the 5 year, half decade mark, it’s sooooo crazy! All I know is I absolutely LOVE what I do and who I am doing it with. We have the best team of people working with us and it makes the career that has chosen us so much more enjoyable. I would and could not have ever done this with anybody else besides Nathan, the “NA” of the family and it has been an incredible journey of both ups and downs but always moving forward to get us where we are today. We get to laugh, play, work hard, make other people’s dreams’ come true and support ourselves, it doesn’t get much better than that. So I guess the message for the day is do what you love and love what you do because life is WAY too short to NOT take chances! CONGRATULATIONS!

NADA’s 5 Year Anniversary – my look back

Nathan Nerland — Mon, 02 Nov 2009 14:41:59 +0000

Celebrating 5 years of a new business is a pretty great feeling. Looking back at the beginning of “will we make it?” and “are we really doing this?” seem like so long ago… and at the same time… feels like just yesterday. When I left my marketing job with Caribou Coffee, it was a dramatic departure with weekend meetings with the VP & phone-ins from the CEO, who later returned from vacation for a one hour meeting with me to tell me I was making the wrong decision. I did however have supporters – and those supporters truly helped make this a success.

When Daniel and I started this little agency on Grand Avenue on November 2, 2004, we spent the first six months doing anything to gain experience, learned from Photoshop for Dummies, and made cold calls to everyone we knew. Slowly, we gained one customer at a time. It officially started with a sign job on Grand Avenue for a remodeling company, then Fabian Hoffner and Brad Palecek hired us to to create ad campaigns, Orandi Pistachio’s direct mail campaign, Grand Avenue Business Association’s annual meeting invitations, Centennial Buildling Restoration’s brand identity and the list started to go on. Within the first 6 months we had about 15 clients. The following 6 months we had over 50 – so once it started…. it really started.

Today, 5 years later, we’ve moved offices 4 times, had big anniversary parties and small ones, had great months and very scary slow months, we’ve had great times and rough times, worked with small clients and big ones, been proud of our work and slightly embarrassed, but in the end, we’ve made it.

When I wake up and begin my work day, I find gratitude in it every single day. I am grateful that I’ve been able to work with my best friend in building something that is solely ours. I am grateful that I’ve been able to be my own boss and where jeans and T-shirts to work (most days). I’m grateful that I’ve had food to eat, house to live in and have paid my bills because of this job. Today I’m especially grateful that we’ve made it five years. That’s something to be proud of – and I am.

So thank you first and foremost to Daniel for being a very smart, creative, and fun partner, my family Brent, Nancy, Nicholas and Sarah for the continued support, and to all of our clients for giving us a chance, sticking with us, and spreading the word to help us build a successful company with many years ahead.

My best, my thanks, God bless,

Nathan

Small Agencies, the new Trend?

Daniel Williams-Goldberg — Thu, 08 Oct 2009 00:36:06 +0000

I was reading this article in the Star Tribune in Minneapolis St. Paul and it once again hit home how the model that NADA advertising has created for itself is the trend for small, medium and large businesses. To us, these agencies are not small, they are medium, we take it even one step further with our streamlined, green online process, virtual meeting room, virtual online approval system and a point of contact that can get things done fast. All with low overhead to give you, the customer, the most competitive price out there. What more can you ask for, great service and great prices! Thanks for choosing NADA advertising.

A bad time to embark on branding. Right? Wrong!

Nathan Nerland — Tue, 25 Aug 2009 11:56:50 +0000

A great article just came out on FindLaw.com’s professional site discussing branding in a down market.

Many corporations and law firms are making the decisions, and have been making the decisions over the past two years to decrease their marketing dollars along with other budget cuts – but this may not be the best move. A branding program can have a greater impact in a downturn economy for some key reasons.

Less competition

Business 2.0 show that six months ago, it was next to impossible to stand out when all of your competitors were advertising, now with ad rates slashed, magazines thinner, online websites filled with their own advertising… now is the time to set yourself apart for a fraction of the cost.

This isn’t only true for advertising – take a look at trade shows, organizers are seeing a reduced participantion as well, prime time for your new business venture launch!

Show of strength

A branding program in this downturn reinforces that your company is thriving and not giving up. It sends a positive message to your customers that you’re not going anywhere and helps them feel confident in investing in your product or services long term versus your competitors that have made so many budget cuts they already look closed. By improving brand strength also increase internal morale by showing your team that you are invested in the company long term as well.

Training opportunity

It’s no new information that a companies employees and leadership never decide what the brand is – it’s the clients and customers that make that decision. They need to believe in the product or services which in turn develop the brand into what is true. The slowdown offers time for your team to invest energy into training your clients and customers about the type of company you are, what sets you apart, and in turn, strengthens the brand… you want.

Business retention

Building a strong brand that customers relate to build retention – customers have no reason to switch products or service providers if they believe in you and what your company is achieving. Make sure your new branding program connects with your current audience, even if the effort is to gain new ones. Obtaining new clients is far more costly than retaining current ones.

Why it works

The article “Why a Down Market is a the Right Time to Brand” on FindLaw’s Lawyer’s marketing section ends by saying “Branding works because buying decisions, including decisions about legal services, are as much emotional as rational. At the moment of decision, the brand provides a reason that goes beyond the firm itself. It is the bridge from what we know to what we feel.
If you want to increase mindshare and get into long-term memory, make the branding investment now. Remember, mindshare is a measure of a position in the minds of buyers. Holding the top position gets you on the shortlist more often — and that’s important at a time when there are fewer shortlists to get on.
Elonide Semmes, a Principal at Greenfield/Belser, Ltd, specializes in developing marketing and sales strategies for law firms, accounting firms and software developers. With nearly 20 years’ experience, she has developed niche marketing plans, direct mail campaigns, visibility programs and individual attorney marketing plans.”

If you’re looking for a re-brand or new website development in Minneapolis St. Paul, Laguna Beach or virtually anywhere around the country, NADA advertising has the infrastructure and technology to work with clients from around the world to improve their business. Get a quote today or check out our latest branding projects and website developements.