Search Engine Optimization in the New Year

It’s a new year, and for most businesses, the new year brings new priorities.

Researchers show the top lists of businesses’ marketing priories in 2012 are:

  • Improve our social media presence and customer engagement
  • Improve our search engine optimization to drive new business
  • Increase brand awareness in new markets using an online presence
  • Engage our customers in new, unique ways that set us apart from our competitors
  • Be less distracted by watching what our competitors are doing and focus more on who we are and what we want to do

In 2011, our team of search engine optimization experts at NADA advertising focused on a few of these areas with Google’s introduction of Panda. Our clients, rightfully so, we concerned that without implementing changes to their site, they would soon be left in 2011 along with their impressive site traffic versus being on the forefront of 2012 – leading the keyword phrases and words in their industry.

Our SEO team worked hard tailoring search engine optimization strategies for our SEO clients throughout Minneapolis, St. Paul, Laguna Beach, Hawaii, and Palm Springs to not only sustain web traffic, but improve it. A few of the tactics we took on to improve their search engine rankings included:

  • Developing micro sites with cross linking with corporate sites based around keywords and phrases
  • Integrating more key phrases into their social media strategy to drive more specific traffic back to their site
  • Increasing content on their site by writing more informative blogs, adding articles and services – all based around their keywords and phrases
  • Partner with other websites in similar fields to share links and stories with
  • Analyze user trends on the site and revise page structures and content to give users what they want, faster
  • and more

If you search engine optimization is a priority of yours in 2012, contact one of our offices in Minnesota or California for a consultation.

About NADA advertising's SEO Services

To see  good organic ranking on Google, or any major search engine, you have to make sure your website has gone through a serious degree of search engine optimization. Search engine optimization (SEO) means your site is as accessible as possible to the search engines to improve the chances that they will serve it up when your potential customers type in specific search terms. The easier search engines find your site and the more relevant your site is to past visitors, the higher up it appears on their results pages for more customers find you!

NADA advertising’s Laguna Beach and Minneapolis search engine optimization process is streamlined and up-to-date with the ever changing algorithms of the major search engines. Our team of experts will start off by understanding your target audience, the area of keywords and search terms you want to focus on along with short term and long-term goals. Based on these meeting, we will the then run search engine optimization webmaster tool tests and website optimizer tools to ensure we present you with the best SEO strategy to meet your goals.

Our SEO team will implement those keywords and search terms within the site in many areas:

  • keyword and phrases development
  • meta tag integration
  • micro site development
  • descriptions
  • image naming and alt attributes
  • page titles
  • blog content and news articles
  • content based on keywords and phrases
  • footer navigation
  • XML site map
  • cross linking
  • registration on search engines
  • install and implement SEO Package on site and use on every page
  • and more

SEO is not a one-time effort, therefor, we offer cost-effective search engine optimization monthly plans to fit your budget and keep you on track to reaching new leads and gaining more customers.

Contact our SEO teams to get started today: