SEO, algorithms, links, backlinking, content, it never ends. The world of Search Engine Optimization (SEO) can be difficult, perplexing, exhausting, scary and downright confusing. Recently Google just launched their latest algorithm codename, Google Penguin. Granted it doesn’t have the same sexyness of James Bond’s Thunderball, but Google Penguin means business. The new algorithm is designed to cut down on spam, penalize duplicate content and generally eliminate weak websites from the first page. Basically, Penguin is an assassin of junk websites and those that overstuff their webpages.
So what do you need to know about your new ally… or for some, your new enemy. Well, here’s your dossier.
Quality vs Quantity
Reputations can build or hurt a website, and that’s specifically what Google Penguin is emphasizing. The reputation and quality of a site are becoming more paramount rather than the sheer number of links or pages for the success of a website’s ranking.
Content with content
One of the best means of gaining that higher ranking can be as simple as the quality of your content. Google Penguin wants you to know, if you don’t put time into your site and its content, it won’t reward you with bringing individuals to a website that you’re not maintaining.
Baby got back… The new truth about back-linking
Spammers and marketers beware. Google Penguin is not fooling around and has you in it’s crosshairs. The new Google Penguin algorithm rewards those sites that “play” by the rules and have positive, honest linking practices rather than sneaky tactics of manipulating a viewer to a site.
The world of SEO can be a dangerous one. With creepy characters that are only looking out for what benefits them and without an ethical radar, SEO can be a dangerous game of Russian Roulette. At NADA advertising, we understand the rules of the SEO arena and how to succeed within them. Contact us today and we’ll get your website on top with a sense of class and sophistication. No double agents allowed.