NADA advertising’s clients range from Realtors to multi-location clinics and retail stores and all wonder the same thing, “How can I improve my relationship with my customers / client base?” or “Should we be on Facebook?”
The simple answer is, “probably.” But this doesn’t mean put up a page with your logo, hours, mission and contact info and begin posting away. When businesses do that, they soon find their “Likes” go up and down as people grow tired of meaningless self-promotion or useless news articles they aren’t interested in. Honestly, if they wanted to read the NYTimes, they’d read it, they don’t need you to post every article you read to simply fill their news feed. But giving them a Special Promotion, Event Invitation, Deal of the Day, or New Hire Bios… those are probably the types of topics they want to hear from you, but it is important to have a social marketing strategy – and that is where NADA advertising’s Social Marketing Agency comes in.
First, let’s start with a lay of the Social Media land. It’s clearly not just for college kids anymore.
- 65% of Facebook users are 25 and older
- 40% of Facebook users are over 35
- The fastest growing demographic continues to be 55+
What are some reasons your business may want to look into our Minneapolis Social Marketing Agency expertise?
- Your customers are most likely on Facebook. Facebook is the most popular social media destination with over 350 million users world wide. With that many people, certainly some of your customers and potential customers are already there.
- Your competitors might already be on Facebook, but that doesn’t mean it’s too late to outdo them. More than 700,000 local businesses have created a Facebook page and are engaging their customers daily.
- With the help of Social Marketing Agencies like NADA, it’s a cost effective form of customer engagement.
- NADA can manage and update your Facebook and Twitter pages for you with our expertise or we can train your marketing department on a strategy, give them the tools and they can update your business Facebook page. Have a coupon or special? Want to announce a change in your hours or a new policy? It’s very easy to update your Facebook page with small bits of information.
- You can share all types of information in almost any format. Facebook allows you to type information, upload pictures, share videos, and link to any other internet destination. There is nothing you can share online that you can’t post on Facebook.
- Facebook helps with search engine placement. By adding a Facebook page for your business, you improve your search engine results ranking.
NADA advertising has a St. Paul Social Media Agency office and a Laguna Beach Social Media Agency office, but we can manage accounts anywhere in the country. NADA currently manages multiple Facebook and Twitter campaigns ongoing for many of our clients and have the data to back up it’s success.
